As a small business owner or contractor, a great LinkedIn profile should showcase your skills, but that’s not all.

LinkedIn has the power to help you to build connections, generate leads, and establish your personal brand.

That’s why we love LinkedIn at Companion Accountancy, because it helps our clients to flourish. While many may see the platform simply as a marketing tool that they forget to update, we see it as an investment in your financial health and business growth.

Scroll down to find our LinkedIn action plan, which you can use to maximise your profile’s potential for business.

Why LinkedIn profiles work for small business owners and contractors

Attracts new clients and contracts

A polished presence on LinkedIn makes it easier for potential clients to find and trust you. It gives you a competitive edge. More visibility means more opportunities, translating to increased revenue streams.

Builds credibility and trust

Financial success often hinges on reputation. A LinkedIn profile with recommendations, endorsements, and thought leadership content signals professionalism and expertise. This trust can lead to more referrals, long-term contracts, and repeat business.

Facilitates networking for financial opportunities

Engaging with peers and industry leaders can open doors to collaborations that improve your bottom line.

Keeps you informed about industry trends

Staying updated on industry trends and regulatory changes is important for financial health. Following key influencers and joining relevant groups allows you to stay ahead of the curve, ensuring that your business remains compliant and competitive.

LinkedIn action plan

1. Complete your profile

Your LinkedIn profile is your digital storefront. Make sure it’s inviting and complete with the following:

• Professional headshot:
  A clear, friendly photo helps you appear approachable and trustworthy.
  
  
• Compelling headline:
  Go beyond your job title. Highlight your expertise and the value you offer.
  
  
• Detailed summary:
  Use this section to tell your story. Focus on what sets you apart and how you help clients.
  
  
• Experience and skills:
  Add relevant work experience and skills to boost your credibility. Don’t forget certifications and awards.
  
  

2. Build a strong network

Connections are the backbone of LinkedIn. A thriving network can open doors to collaborations, referrals, and new opportunities.

Start with people you know, connect with colleagues, clients, and partners.

Join industry groups and participate in discussions to meet like-minded professionals.

Personalise connection requests with a short note explaining why you’d like to connect makes a big difference.

3. Share valuable content

Position yourself as a thought leader by sharing content that resonates with your audience.

• Create posts:
  Share insights, tips, or updates about your industry.
  
  
• Repurpose content:
  Turn blog posts, webinars, or articles into bite-sized LinkedIn posts.
  
  
• Engage with others:
  Comment on and share posts from your network to increase visibility.
  
  

4. Optimise your profile for search

Help people find you by using keywords strategically. Use them in your headline and summary, skills section, and custom URL. Include industry-specific keywords to show up in search results. List skills that potential clients or partners might search for. And, edit your LinkedIn URL to include your name or business for easier sharing.

5. Leverage LinkedIn features

Take advantage of LinkedIn’s tools to stand out. These include:

• Featured section:
  Showcase key content, such as articles, portfolios, or case studies.
  
  
• Creator mode:
  Turn on this feature to highlight content and grow your audience.
  
  
• LinkedIn articles:
  Write longer-form content to delve deeper into topics that matter to your network.
  
  
• Recommendations:
  Request and give endorsements to build trust and credibility.
  
  

Financial Health Starts with Visibility

A great LinkedIn profile will enhance your online presence. This means it will strengthen your business’s financial foundation. It can be a game-changer for small business owners and contractors.

Think about it… attracting more clients, building credibility, and fostering valuable connections… you’re on to a winner. For free!