Running an eCommerce business is both rewarding and challenging. You’ve likely poured countless hours into building your online store, curating products, and ensuring smooth operations.

But when it comes to increasing sales, it can feel like there’s always more to learn. The good news? There are proven strategies that can help. Most are easier to implement than you might think.

Here, we’ll walk through some key tips to boost your eCommerce sales. We also share how tools like FreeAgent, Shopify, and Amazon integrations can make the process smoother.

Our team at Companion isn’t just here for your accounting needs, we genuinely want to help your business. Read our other blogs on LinkedIn, business changes in 2025, and how to increase your prices.

Enhance your online store

Imagine walking into a brick-and-mortar shop where the layout is confusing, the aisles are messy, and the checkout line seems endless. Would you stay?

The same principle applies to your online store. A clean, user-friendly design can make all the difference in turning visitors into customers.

Start by simplifying navigation. Group products logically, use clear categories, and ensure your search function works well.

Ensure your site loads quickly and looks great on mobile devices. A sluggish site or one that’s hard to navigate on a smartphone can drive potential customers away.

Finally, don’t underestimate the power of compelling product descriptions and high-quality images. People can’t touch or try your products online, so the better you showcase them, the more likely they are to buy.

Enhance product discoverability

You might have the perfect product, but if customers can’t find it, they can’t buy it. Search engine optimisation (SEO) is crucial here.

Use relevant keywords in your product titles and descriptions to ensure they appear in search results. Adding alt text to images and including customer reviews on product pages can also improve discoverability.

On platforms like Shopify, you can take advantage of built-in SEO tools to fine-tune your store’s visibility. Additionally, consider listing your products on marketplaces like Amazon, which can expose your business to a wider audience.

Tools like FreeAgent integrate seamlessly with Shopify and Amazon, making it easy to track sales, manage inventory, and stay on top of finances all in one place.

Leverage social media

Uploading content on social media channels is a fantastic way to connect with your audience, showcase your products, and drive traffic to your store.

Consider platforms like Instagram and TikTok, where visually appealing content thrives. Post photos, behind-the-scenes videos, or even customer testimonials to highlight your products.

Running targeted ads can also help you reach potential customers who fit your target demographic. And don’t forget about social proof – encourage happy customers to share their purchases and tag your business.

Offer value-added content

One of the best ways to stand out in the crowded eCommerce space is by offering more than just products. Think about creating content that provides real value to your customers.

A homeware store, for example, could share blog posts on interior design tips or videos on how to style a room.

FreeAgent users often find it helpful to create these resources alongside their product offerings because it builds customer loyalty. Bonus? Valuable content also helps improve your SEO.

Incentivise purchases

Sometimes, customers need a little nudge to hit “buy.”

Offering discounts, free shipping, or limited-time promotions can be just the incentive they need. Consider loyalty programmes where repeat customers earn points or rewards.

For instance, a person may run a fashion eCommerce store and implement a referral programme. Customers who refer a friend receive a discount on their next purchase. Within a month, this online business could see an increase in new customers.

Build trust with customers

Trust is everything in eCommerce. Think about it: would you hand over your credit card details to a site that looks sketchy?

Make sure your site displays trust badges, uses secure payment gateways, and has clear return policies.

Showcase customer reviews and testimonials prominently. And don’t underestimate the power of excellent customer service. Prompt responses and helpful solutions can turn a frustrated customer into a loyal one.

Diversify product offerings

If your sales are plateauing, it might be time to diversify. Expanding your product range doesn’t mean straying from your niche but rather offering complementary items.

For example, if you sell fitness gear, consider adding workout plans or protein shakes to your store.

Using tools like FreeAgent to manage your cash flow and inventory ensures you’re financially prepared to expand your offerings without overextending your budget.

Why FreeAgent is your secret weapon

Running an eCommerce business means wearing many hats: marketer, accountant, customer service representative, and more. FreeAgent can lighten your load.

FreeAgent allows you to automate bookkeeping, track inventory, and monitor your sales performance all in one place when integrated with Shopify and Amazon. With less time spent on admin, you can focus on growing your business.

Increasing eCommerce sales isn’t about reinventing the wheel; it’s about fine-tuning what works and building on it.

Start with one or two of these strategies, and as you see results, layer on others.

With the right tools and a customer-first approach, your eCommerce business is well-positioned for growth.